11 Ways to Get More (Real!) Instagram Followers
Instagram is known for quickly matured its first ding is a fun app for kids and has become a severe content marketing, selling, networking and spectators building tool for persons and brands.
It’s one of the most famous social networking websites on the planet, with over 200 million active monthly participants sharing 60 million images and 1.6 billion likes per day.
Just how overwhelming is it? Engagement rates for products on most social networks are always less than 0.1% but Instagram knockbacks them all away. The average Instagram engagement chance for brands in a 2014 Forrester study was a classic 58 times more than on Facebook.
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You cannot debate with numbers like that. But that’s just ordinary. And as I advocate across all etiquettes of online marketing, you don’t want to be mediocre! It’s not a dream or a goal.
About 58 times greater assignation than Facebook sounds great, but you can always do way so much better than that on Instagram. Whether you’re a big company or maybe just marveling how to become Instagram legendary, I don’t want you to struggle for average; I want you to reach for the stars and become an Instagram unicorn. A digital unicorn is that magical, rare mortal that outperforms all others by orders of scale.
And you’re going to achieve this by working these eleven astonishing Instagram hacks into your social policy.
Check out these attention-getting ideas for your Instagram captions, hashtags, profile, and more, and see what to post on Instagram to get more followers and way more reflectivity and commitment too.
1. Cross-Promote your Dedicated Hashtag
That’s nice that you shaped a #joesgarage hashtag for your company, but who knows to use it to share gratified about you? Make sure it’s in your profile, but take the game offline and have it printed on your receipts, in print ads, on signage in your store and at related events.
If you’re on radio and TV, direct people to use your hashtag. Integrate online and offline campaigns by ensuring it’s listed on your other social profiles, on your website, and in your email blasts. Don’t just hope people will find it.
2. Get Creative with Hashtagging
When it comes to Instagram caption ideas, you need to look beyond the one-word, obvious hashtags. Sure, you want to use those, too, but mix it up and use hashtags to tell part of your story. Be funny, ironic, or outrageous–just don’t be BORING. Collaborative workspace company WeWork is great at this, and they include a fun mix of Instagram content, too.
3. Participate in Massively Popular Conversations
For every post, use a mix of topically relevant hashtags such as #woodworking for a carpentry company, for example, as well as trending, super-popular hashtags wherever you can.
The really specific hashtags are like long-tail keywords in that they show more intent and help you find the right people, but the universally trending hashtags like #instagood, #tbt, #photooftheday or even plain old #fun get you in front of more people in general. You need both to make it on a social network as big and noisy as Instagram.
4. Make the most of your bio URL
It’s prime real estate on your Instagram profile… do you really want your bio to only link to your website homepage, now and forever? Yawn. Change it up at least bi-weekly and use that clickable link in your bio to drive traffic to your newest or most popular content.
5. Get descriptive with your captions
A picture is worth a million words, but you can’t skip the words completely. National Geographic is bizarre at using storytelling alongside their Instagram photos to make engagement and sharing. While traditional media brands have dropped like flies, NatGeo has flourished across digital and become one of the top brands on Instagram, with over 50 million followers.
Like the other Instagram flunkies I’ve included here, this is something you’ll want to promise to work into your strategy over time, so don’t worry if it feels weird at first. Your writing will improve as you find your brand’s Instagram voice.
6. Go all-in on Influencer Marketing
Visit the profiles of each person you’ve identified as an influencer in your space (AKA a person who influences the people you want to get in front of) and “Turn On Post Notifications” to be notified every time they share new content. You can then interact with them regularly and become one of their favorite people or brands.
7. Remove unwanted tagged photos of you from your profile
If you only want to article the best user-generated content about you or your Company on your Instagram profile, you can. Now, you cannot try to remove the tagged photos from the site totally, by choosing “Edit Tags,” selecting the ones you want to remove and choosing “Hide from Profile” (you may need to approve). It does the artificial.
8. Approve photo tags before the content shows on your profile
Speaking of giving you greater control over which tagged photos appear on your profile, you can change your Instagram setting so tagged photos won’t show unless you approve them first. You’ll find this under “Options,” “Photos of You,” and “Add Manually.”
I have been trying to think of a reason why any good company will NOT want to do this… Nope. I’ve got nothing. You should categorically set this up to avoid potentially uneasy situations.
9. Develop your own Instagram Style
It’s the human environment to want to fit in, but on Instagram, you want to stand out. Indian beverage brand Frooti has industrialized such a unique visual content style, it’s instantly recognizable every time a user sees a Frooti post in their newsfeed. Check it out:
10. Get local
See what’s going on in a detailed area (say, your neighborhood, a city you’re pointing in ads or even an event in a definite location) by going to the search page and choosing the Places tab. Then, type in the name of the place to see all retagged posts for that location.
Check out more big trends in local social marketing here.
11. Remember your calls to action!
Instagram is like other social networks, which is a chat, not a broadcasting stage. What action do you want people to take on your post? If you don’t know that, start over and figure it out. Staples is great at making engagement by letting people know exactly what they expect them to do with their posts (bonus points if you make it sound fun). Often, that call to action cleverly gets people to share or virally spread Staples’ content.
How to Get More Followers on Instagram [Summary]
To get more followers on Instagram do the following things:
- Encourage your dedicated hashtag on your other social profiles, on your website, and your email blast.
- Get resourceful with your hashtags. Be funny, ironic, or outrageous – but never boring!
- Watch topically important and up going hashtags. Join these conversations to get in front of more people.
- Use your bio link to drive traffic to your hottest or most popular content.
- Write the colorful captions. Storytelling will help generate arrangement and sharing.
- Meld with top influencers in your space and try to become one of their favorite people or brands.
- Don’t want a tagged photo of you or your trademark on your profile? Edit Tags to hide images from your profile.
- Change your settings so any potentially excruciating tagged photos won’t show without your approval.
- Grow your own unique, recognizable visual style. Figure out how you want to stand out and make it so!
- Visit the Places tab to see what’s happening locally – your neighborhood, a city you’re aiming in ads or an event in a certain location.
- Use a call to action to tell people what you want them to do with your posts. Find astute ways to get people to share your content.