7 Social Media Trends to be Ready for in 2020
Being a business front-runner, it is important for you to have a well-planned approach when it comes to social media trends. Though, as we all know, best practices keep on changing in the social media world, so what worked for you before may not now.
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You can, for example, see the changes made on Facebook where in the past it just had one option which was “like” and comments could not be written more than 140 characters, whereas now you can comment as much as you like, you can share, add emojis and a whole host of other engagement tools.
Social Media Trend to be Ready for in 2020
With the rise in audience engagement, it has become almost impossible to stay up-to-date with the latest social media deviations. You still have time to create a plan for engaging your target audience and how to distribute your content.
In order to stay ahead of the game, you need to keep your marketing tools fresh and updated. Below are seven social media trends that you need to be ready for in 2020.
- 1.Increase in Social Ad Spend
Social media is on the rise year after year. With such advancements, people now have the option to create social ads on multiple channels. This means, being a business leader, we now have to decide the objectives and also the type of ads we want to promote our business.
In the past, businesses that used paid social ads gained more success when compared to others. Therefore, there are no surprises that ad spend is on the rise among social marketers around the world.
Instagram’s level of engagement has attracted a massive amount of social marketers to increase their ad spend both on-feed and stories on their platform. The increase in social ad spend prompts two points in the minds of marketers.
First is the rising level of interest in the social media platform and the second is the rise in cost for the promotion of business. In the past, feed and stories of Instagram have proven to be a success in ROI for many businesses.
The same is expected in 2020 as marketers look to get an increase in ROI and social ad spend. If you’re looking for success in your business next year, you will certainly need to focus on the ad spend factor for sure.
2. Use of Live Streaming, Podcasts, and Videos
Blogs will still be able to make their charisma and lengthy content will still be able to engage readers if they are written properly.
Though now, the content will not be just restricted to written form as it will now include podcasts, live streaming, and videos. Recently, video marketing is turning out to be quite successful for both marketers and business owners. They are using YouTube help in order to achieve their goals.
3. More Use of AR
AR and social media trends are both making a great combination and it is just a matter of time when we see even more enhanced use on other channels. AR has proven to be a beneficial tool for businesses who needed to perform updated social marketing.
The massive use of AR in Live feed and Stories shows that it is a technology that can be beneficial for businesses. Last year in 2018, we saw numerous business brands using AR technology to enhance their user experience by providing them with a 360-degree view and many other salient features. The AR technology has the capability to offer engagement and many other actions to the consumers for a business brand. So, in the year 2020, we expect to see this trend continue.
4. Emphasis on Social Audience Segmentation
Customers are considered as the life and soul of any business and understanding them is most important in any type of marketing strategy. So, in what way will you be able to focus on millions or billions of customers?
Well, you can certainly take the help of a customer segmentation method in which you will have the chance to segment your overall audience or customers in different sections.
By using this method, you can split your audience up into different factors such as location, gender, age, profession and more. This way, you will be able to understand your target audience requirements in a better way and there will be more chances for you to resolve their queries, which is great for customer experience and fruitful for your business.
5. Use Videos for Branding
These days, selfie culture is on the rise in a variety of social media platforms. It is also proving to be of great help for businesses. Mostly, consumers look for consistency from brands or businesses and this can only be properly shown by the help of selfie videos.
This can take business branding to the next level. Such kind of videos helps businesses to inaugurate trust among their valued customers by posting real and genuine videos. The trend of the selfie is on the rise and will continue in 2020.
6. The Rise in Messaging Trend
Many people across the globe wish to share their thoughts and ideas by sending private messages on various social media platforms.
There are many marketers who have a strong belief that messaging is considered as the first trend which will put a massive impact on their social media strategies. The most popular messaging apps include Facebook Messenger, WeChat, WhatsApp and Viber.
7. Influencer Communities to Increase More
Influencers are described as those people who are required all the time by businesses for branding goals. Influencer marketing will certainly prove to be a crucial social media trend in 2020 for the preparation of any business social marketing strategy.
You certainly need to stay in touch with industry experts and influencers in order to flourish your business in the coming year.